Art Direction — Casa Al Sole

Year

2018-2019

Skill

Art Direction

Client

Casa Al Sole – Peace & Breakfast

We’ve teamed up with Francesco Ricci to create the ID of Casa al Sole, a “Peace & Breakfast”, unique in its kind and in its history, in the center of Ortisei, in Val Gardena, Dolomites.
From the logo, to the room numbers, we have seen the rebirth of what was once the “Pensione al Sole”, a family history that has now been renewed and carried on by Manuel & Alexandra.

We’ve combined three elements:

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The Sun

to represent nature and life

The House

to represent hospitality

The Land

to represent story and heritage deeply rooted in the Dolomites

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A house from the thirties of the last century, rationalist architecture, twelve rooms without TV for being truly disconnected, the idea of hospitality as a state of mind, a way of being and feeling to meet and welcome people .
Casa al Sole, Peace & Breakfast

Casa al Sole, Peace & Breakfast
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